In the past year, Lord Jones' three CBD skin care essential oils have been frequently sold out in hundreds of offline Sephora stores in the United States, and their retail prices are 70 to 100 US dollars; similarly, opened in Los Angeles, San Francisco, Las Vegas The Beboe brand sold in Medmen, a chain store, also sells a box of 5-piece CBD masks for more than $80. Each mask contains 50mg of CBD.
Such a high price is not affordable for every American consumer, which was confirmed in a 2019 TBC survey of 7,000 people in the United States. 68% of the respondents were willing to try CBD skin care products, but less than 20 % have used it in the past year.
CBD skin care takes North America by storm.
In 1964, Israeli scientists extracted Tetrahydrocannabinol (THC) from cannabis leaves, proving that THC is the main active ingredient of cannabis and the culprit of hallucinogenic effects. Another substance, cannabidiol (CBD), is an inactive substance and does not have hallucinogenic effects.
In November 2017, a report released by the World Health Organization (WHO) justified the name of CBD. The report states that CBD derived from natural hemp leaves presents no health risks or addiction issues and is well tolerated in the human body.
What CBD skin care products can only be enjoyed by 20% of the rich in North America?
The removal of CBD from the World Anti-Doping Agency's list of prohibited substances has dispelled stereotypes about CBD as a "cannabis leaf extract" and was a boost to its popularity. From Net-a-Porter, Goop, Sephora to upscale beauty counter Barneys New York, cosmetics retailers are scrambling to put CBD skincare on their shelves. In October 2018, Lord Jones became one of the first CBD brands to launch on Sephora's official website, followed by Lab to Beauty exclusively at Barneys New York. Cindy Capobianco, president and co-founder of Lord Jones, said, "Hemp leaf extract is not just a trend, it's not just a hot ingredient, it's a revolution."
Experiments have shown that CBD has good antibacterial properties and has obvious curative effects on skin inflammations such as acne. By acting on the endocannabinoid system in the human body, CBD can regulate sebum secretion, maintain skin homeostasis, and have antioxidant and anti-aging functions.
The application of CBD-based legal cannabis leaf extracts in skin care products has three important characteristics: first, the effective concentration is high, with a minimum of two thousandths; second, the content detection is complicated; third, plant activity composition, the stability is not easy to control. CBD is expensive, and if it is added according to the effective concentration, the cost is very high. These factors determine the difficulty in the development of CBD skin care daily chemical products, and also determine the high price of CBD skin care products.
America's New Favorite
The World Health Organization (WHO) report also mentioned other effects of CBD - CBD is an effective drug for the treatment of epilepsy, and can also play a role in the treatment of Alzheimer's disease, cancer, mental illness, Parkinson's disease and other diseases. important role. More experimental research has shown that CBD has pain-relieving and anxiety-relieving properties.
Since the World Anti-Doping Agency (WADA) removed CBD from its list of prohibited drugs in 2018, a growing number of high-profile athletes have turned to CBD to relieve their career ailments. Professional surfer Nathan Florence, professional golfer Bubba Watson, and Olympic hurdler Lolo Jones have joined forces with cbdMD Inc. (NYSE: : YCBD) reached a cooperation to endorse its products.
In June 2019, former NBA All-Star Paul Pierce announced the launch of his line of CBD products called "The Truth CBD Remedies." In 2000, Pierce was nearly life-threatening in a nightclub stabbing. That incident left him with the aftermath of depression, anxiety and post-traumatic stress disorder. Pierce said CBD helped him relieve a lot of his symptoms. Not only sports stars, but many famous actors are also big fans of CBD. Internationally acclaimed actor Morgan Freeman, who suffered from fibromyalgia after a serious accident, said it was CBD that got him out of his misery. Top singer Rihanna, world boxing champion Mike Tyson, Olivia Wilde who is director, actor, model, producer and others are all CBD ardent supporters. Tyson has even privately built hemp farms called "Cannabis Resorts" and launched his personal CBD brand CopperGel®. Despite not partnering with any company, famous American entertainer Kim Kardashian introduced CBD chocolate, CBD oil, CBD mask and other products to guests at the baby shower for her fourth child. "CBD literally saved my life," she said, "I'll use a little bit to help me get a good night's sleep, and I don't think I'll ever need Alprazolam Ambien (sleeping pills) again.
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