What is the current market for health gummies?

When you wake up in the morning, take a cranberry gummy first, chew a grapeseed gummies with your meal, add an enzyme gummies after your meal, and add two melatonin gummies half an hour before going to bed... no Young people are turning into functional food madmen. A recent report on the consumption patterns of Chinese young people's online health care products shows that the post-90s generation is becoming a new force in purchasing functional foods.

Can a gummy really meet the dual needs of health preservation and trendy life?

"It's sweet and sour, it's not burdensome to eat, it's all a snack." Xiao Zeng, born in the 90s, has been taking functional foods for three years. She spends more than 2,000 yuan on these bottles and jars every month. They are all different, whitening, nourishing, sleeping, boosting immunity... Just like Xiao Zeng, young people nowadays live a fast-paced life, pursue high efficiency and instant enjoyment, and the same is true in health care. Compared with traditional health ingredients that need to be steamed, boiled, stewed, and boiled, or health food made into capsules and powders that are difficult to swallow, young people prefer "functional snacks" that look good and taste delicious.

The explosive growth of gummy dietary supplements, in addition to the rapid growth of the industry itself, is inseparable from its close appearance to ordinary food and a pleasant eating experience. Over the past few years, dietary supplement consumption has exploded among consumers of all ages, along with the phenomenon of “pill fatigue.” Most dietary supplements, like medicines, are sold in the traditional form of tablets, capsules, and oral liquids. Many people need to take a lot of them throughout the day, which will invisibly cause great psychological pressure on consumers. Innovation in dietary supplement dosage forms has prompted manufacturers to introduce more creative dosage forms to attract more consumers.

And gummy, which has long been a snack, not only doesn’t look like a drug, it can offer consumers a fun, tasty, and portable way to get nutrition, which can not only differentiate the brand, it can also attract more new users to the meal Consumption of supplements. Initially, gummies were primarily targeted at children who didn’t like to “take medicine,” and now gummies account for more than half of sales in the children’s vitamin, mineral and functional food segment. But gummies can be swallowed without water, have a long shelf life, rich flavor and color, and are also beginning to appeal to young women and middle-aged and elderly groups. Now adults are the main target audience for gummies, accounting for the gummies supplement market. more than 65%.

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